Se hai letto il titolo pensando: “C’è forse una differenza?”, ti diciamo subito che la risposta è sì!! Una grossa differenza!!! La semplice musica d’ascolto – esempio da un cd – è adatta alle attività che vogliono intrattenere i propri...
Come fanno la psicologia della musica e il gusto individuale a influenzare le persone? Bisogna tener presenti anche le reazioni delle altre persone che si trovano intorno a loro. Il punto focale è dare al cliente ciò che desidera! Se un cliente è infastidito dalla...
La Radio In Store (Radio Personalizzata), sul modello di RADIO BRAND, svolge un ruolo determinante per l’azienda. Perfeziona e rifinisce l’immagine del punto vendita, creando il giusto ambiente lavorativo e motivando i dipendenti. Essa infatti è molto più che un...
La musica calma oppure, al contrario, può aumentare le prestazioni come nient’altro. Perché e come? Scopriamolo insieme! I ricercatori lavorano costantemente per capire come l’atmosfera influenzi il comportamento dei clienti. Proprio come gli odori, anche...
Una volta Bob Marley ha detto: “…quando la musica ti colpisce, non senti dolore”. Si può dire lo stesso degli acquirenti che ascoltano musica in negozio? Una ricerca americana evidenzia il potere del suono d’ambiente sul comportamento dei...
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