Una volta Bob Marley ha detto: “…quando la musica ti colpisce, non senti dolore”. Si può dire lo stesso degli acquirenti che ascoltano musica in negozio? Una ricerca americana evidenzia il potere del suono d’ambiente sul comportamento dei...
In che modo la musica può farti guadagnare la fidelizzazione di un cliente? Farlo sentire connesso con il tuo brand? I venditori sanno che la musica nei negozi influisce sul comportamento degli acquirenti sin dagli anni ’60, quando sono stati pubblicati alcuni...
Spesso è ovvio il perché non dovresti suonare una canzone per i tuoi clienti nel negozio. Se il brano è pieno di volgarità, rischia di offendere una buona parte del tuo pubblico ma, più semplicemente, non si adatta all’atmosfera dei tuoi negozio o non ti da la...
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