Pensa alle canzoni più belle, magiche, quelle che attirano l’attenzione… Mentre sei seduto a guardare distrattamente la TV, passa uno spot pubblicitario e, all’improvviso, senti il brano… esso è talmente accattivante che irrompe nella stanza,...
I migliori generi musicali per coinvolgere gli studenti. Avete mai pensato come sarebbe un film di Spielberg o di Tarantino senza la giusta colonna sonora? Ecco, questa regola non si applica solo ai film ma anche allo shopping! La musica nel punto vendita è un potente...
Il concetto di branding è qualcosa con cui gli esperti di marketing hanno familiarità. Ecco perché il titolo di questo articolo potrebbe essere fuorviante. Resta il fatto che può esserti sempre utile poter rivedere i fondamenti che fanno di un marchio, un marchio...
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